CEVISAMA is the fourth most important Spanish trade fair in terms of the value it delivers to professionals, according to a study carried out by the Governance Co-ordinates and Applied Economics Institute, which analysed more than 300 international trade fairs and events held in Spain. As the study underscores with reference to CEVISAMA, “what was once a traditional ceramic tile and bathroom fair has become a veritable hub of ideas and innovations for designing the interiors and exteriors of all types of buildings.” The study also highlights the fair’s ability to attract professionals such as “architects, designers and landscapists” who define and identify industry trends.
The Co-ordinates Institute study emphasizes that the new paradigm for trade fairs centres on the importance of the visitor as pivotal to the event’s strategy, a step beyond the criteria that have prevailed in recent decades. Thus, both trade visitors and exhibitors are looking for innovation, knowledge, real business opportunities and the potential to make valuable contacts – four crucial elements that have informed CEVISAMA’s strategy for 2018.
CEVISAMA is now putting the finishing touches to the preparations for the upcoming show, which takes place at Feria Valencia from 5th to 9th February, at the same time as the FIMMA and Maderalia fairs.