The line-up of speakers at the Architecture and Design Forum that is part of Cevisama Lab, Cevisama’s ideas powerhouse, is once again set to feature some eminent names in architecture and interior design. The Forum will be taking place in the Ausias March  Room at Feria Valencia as an integral part of the 35th edition of  Cevisama.


21st February. Interior Design.

13.00. Pepe Leal.

PEPE LEAL. A graduate in History of Art his first exhibition, at Casa Décor 98, won him the respect of critics and a privileged place in the world of décor. With his own studio showroom in Madrid’s Salamanca district, he splits his time between diverse projects such as the style book for Paris Hil
ton’s new shops, yearly exhibitions in partnership with fashion designer Lorenzo Caprile, a Club House on a Golf Resort on the Alicante coast, a number of houses where he combines the latest technology with his highly personal take on interior design and his teaching work at the Polytechnic University of Madrid’s Architecture Faculty.




15.00. Benedetta Tagliablue

BENEDETTA TAGLIABLUE was born in Milan in 1963 and runs the international firm of architects Miralles Tagliabue EMBT, which has offices in Barcelona and Shanghai. Her most notable projects included the Scottish Parliament building in Edinburgh, the Diagonal Mar Park, the Santa Catarina Market in Barcelona, the Vigo University Campus and the Spanish Pavilion at the 2010 Shanghai Expo, which won the Prestigious RIBA Award in 2011for the best international building. The practice is currently developing the Business School at Fundan University in Shanghai, office towers in Taiwan and Taichung, the Hafencity Public Spaces in Hamburg, the Clichy-Montfermeil metro station in Paris and the central metro station in Naples.



22nd February. Architecture.

16.00. David Carson. “Designing spaces with emotions”

DAVID CARSON (Texas, 1952) is an iconic graphic designer. Many have tried to imitate him but he is the only, true ‘father of grunge’, a design guru and rule breaker. A professional surfer with a degree in sociology, David Carson discovered the world of design in 1980 and, without any formal training in design came and overturned it, rose to be number one and stayed there. As he himself says, he had no idea that he was breaking the rules because he did not know they existed. Carson’s most recent work is connected to the ceramic industry and he will present it at Cevisama 2017. As well as working for the leading multinationals, institutions and organizations, he gives talks all over the world.




11.30. José Ignacio Velasco. “MVRDV Ceramics”

JOSÉ IGNACIO VELASCO is head of projects at Dutch architectural practice MVRDV, which has offices in Rotterdam, Shanghai and Paris. This young Spanish architect was born in Valladolid in 1982 and joined the Rotterdam firm in November 2008, rising to his current position as head of projects barely two years later. He led the design of the China Comic Museum in Hangzhou and the development of Modderfontein new city on the outskirts of Johannesburg. Over the last four years he has worked on a leisure centre in Beijing – Chongwengmen Shopping Centre – a 50,000 square metre building in the city centre that is due for completion this year. He is currently working on a multi-purpose development in the USA. In his presentation, titled ‘MVRDV Ceramics’, he will review the studio’s most emblematic projects, especially those in which ceramic has-been a central design element.



23rd February. Design.

13.00. Rafa Zaragozá. Thinkers Co.

RAFA ZARAGOZÁ. Founder and creative director of Thinkers Co., he trained as an industrial designer and describes himself as a utopian thinker and creativity warrior. He loves to roll up his sleeves and tackle the job hands on, no matter what the challenge. He is joint author of Designpedia, a creativity and innovation manual structured as a compilation or repository of tools for resolving problems from a design perspective that can be passed on to others. He has been commissioned to deliver projects for major brands, which fits well with his teaching across a range of programmes at several business schools.