Cevisama 2011, the International Fair for Ceramic Tile, Natural Stone and Bathrooms, is centring the creativity for its promotional campaign on the future and international visitors. The next edition of the fair takes place from 8th to 11th February and is taking the imagery introduced last year, which uses the human figure, a step further.

International visitors are at the very core of the creativity for the Cevisama 2011 campaign. These are visitors who look for and take on board big ideas, new designs, innovation and the cutting edge in interior design, architecture and public spaces.

The 28th Cevisama, which took place at Feria Valencia from 9th to 12th February, pulled in 78,962 quality buyers including 10.946 foreign buyers from 133 countries. The final figures reveal that visitor numbers were 4% down on 2009 but this was compensated for by two factors that were highly valued by exhibitors at this last fair: the quality of the visitors and the innovations introduced into this year's showcase.

"Bath Cube", the design entered by Fernando Muñoz Cebrián, a student a the Escuela Superior de Gestión de la Edificación (School of Construction Management) at the PUV, has won the International Bathroom Equipment Design and Technological Innovation Competition organised by CEVISAMA. Cebrián wins 2,500 euros.

The competition rules set a theme for the entries, which was "Open source bathroom".

Architects Carlos Ferrater and Christian Buchkremer; designers Sam Baron and Martín Azúa and interior designers Joan Lao and Alfons Tost are scheduled to speak at the Architecture and Design Forum at the next CEVISAMA, the International Fair for Architectural Ceramic, Natural Stone and bathrooms, which takes place in Valencia from 9th to 12th February 2010.

The Architecture and Design Forum is part of CEVISAMA Indi, the programme of parallel events that targets specifiers and includes lectures, exhibits and design competitions. CEVISAMA Indi showcases the latest innovations in and applications for ceramic tiles, natural stone and bathroom equipment.

CEVISAMA promotes itself at the largest gathering for professionals from the building industry of the Persian Gulf as part of its strategy to attract more foreign buyers.

CEVISAMA, ceramics, natural stone and bathroom equipment's international show continues with its international promotion and has visited the trade fair Big 5 Dubai, the largest building and construction materials show of the Arab world.

Spanish consumers consider ceramic tiles as the best industrial coating the market can offer. According to a the study Spanish Consumer Report, Carried out by experts from the Spanish Ceramics Technology Market Institute (ITC in Spanish), on the purchasing preferences of coatings, ceramic surfaces and coatings are in the lead compared to their competitors.

The exhibit Mantel from the design studio MACALULA has been chosen to take part in the show "Design Circus, the world's most impressive products".

The show has been going on for eight years and is organized by the Spanish Design and Innovation Development Society, the Spanish Ministry of Science and Innovation and the Fine Arts Society. According to the organizers, the objective is "to set up an annual series of travelling shows of the most international Spanish design and innovation".

The Juan Martínez studio author of CEVISAMA 2010 images is displaying a total of 6 projects at the Disseny show organized by IMPIVA (Valencia's small and medium industry institute).

Suma y Sigue from Disseny to the Valencia region is a show organized by IMPIVA within the framework of the European Year on Creativity and Innovation, which hosts a selection of designs produced by companies and designers from Valencia.