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Líderes del sector cerámico italiano, como Ceramiche Refin, se suman por primera vez al escaparate español
El comité organizador de CEVISAMA se ha reunido en Castellón para analizar la situación comercial y objetivos de la próxima convocatoria, que se celebrará del 1 al 5 de febrero de 2016 en Feria Valencia y que se presenta con excelentes perspectivas.
Y es que, cuando ha pasado poco más de un mes desde que comenzara la comercialización, el certamen tiene ya ocupada cerca del 85% de la superficie expositiva prevista para 2016, con muchas empresas que reeditan su apuesta por CEVISAMA y otras tantas que vuelven tras años de ausencia o se incorporan por primera vez.
Para Carmen Álvarez, directora de CEVISAMA, «es un dato ilusionante, que nos hace ser muy optimistas y nos anima a trabajar para hacer crecer tanto en oferta como en demanda al escaparate español por excelencia de toda la industria cerámica, el baño y la piedra natural».
CEVISAMA contará también en 2016 con la oferta de maquinaria cerámica, que acude a la feria los años pares. Y en estos momentos, según explicó Álvarez al comité, la participación ya casi iguala a la de 2014.
Por otro lado, el creciente interés de empresas italianas por participar en CEVISAMA fue otro de los temas centrales que se abordó durante la reunión. Ahora mismo hay 22 empresas confirmadas, entre las que cabe destacar a Ceramiche Refin, una de las diez primeras del sector cerámico italiano que debuta en la feria española. «Hay otras firmas que también forman parte del top italiano y que están en trámites, por lo que en breve daremos más buenas noticias», señala la directora.
Para el presidente de CEVISAMA, Manuel Rubert, «la reacción de las empresas italianas es muy importante, no solo por las que ya han confirmado, sino por el efecto arrastre que pueda tener sobre otras nuevas». De hecho, Rubert confía en que haya más incorporaciones en la próxima acción comercial internacional programada por el certamen en Italia, que tendrá lugar en septiembre en Bolonia.
Las compañías españolas del sector de fritas, esmaltes y colores cerámicos, líderes en el mundo, también han renovado ya su confianza en CEVISAMA. Y respecto al sector del baño, otro de los puntales sobre los que CEVISAMA quiere basar su crecimiento, la feria está realizando esfuerzos comerciales, sobre todo en el mercado nacional, que ya empiezan a dar resultados, aunque las cifras todavía son modestas. En este sentido, el próximo 23 de julio el equipo de CEVISAMA tiene prevista una gran presentación al sector catalán que tendrá lugar en la sede de la asociación empresarial AMEC ASCON.
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The fair commits the visit of large buyers on the basis of agreements reached with European Professional Associations
Leaders of the italian ceramics sector, such as Ceramiche Refin, will join the Spanish showcasefor the first time
CEVISAMAOrganising Committee meets in Castellón to assess the commercial situation and objectives for the next call, due to take place from 1 to 5 February, 2016, in Feria Valencia, and has excellent prospects.
It isnow less than a month after CEVISAMA started marketing actions and about 85% of the exhibition surface foreseen for 2016 is already covered, with many companies renewing their commitment with us and as many returning after several years’ absence, or becoming exhibitors for the first time.
For Carmen Álvarez, director of CEVISAMA, “these are exciting figures, and this means we can be very optimistic, giving us the encouragement we need to work even more effectively, both on the demand and on the supply side, so that the showcase par-excellence of the whole ceramic industry, bathroom and natural stone sectors, grows even faster”
CEVISAMA will also have a ceramic machinery range in 2016.  They are always present in the fair in even years and at present, as Mrs. Alvarez explained to the Committee, the participation nearly matches that of 2014.
On the other hand, another of the basic core subjects submitted for discussion in this meeting was the growing interest of the the Italian companies to participate inCEVISAMA.  Up to now, 22 companies have confirmed their participation. Among them, Ceramiche Refin’s participation should be emphasized, as it is one of the top ten italian companies in the ceramic sector making its debut in the Spanish trade fair. Other firms also belonging to the Italian top ten, are in the process of joining the event, so more good news will follow shortly”  says the Director.
For CEVISAMA’s president, Manuel Rubert, “the reaction of Italian companies is very important, not only for those who confirmed their participation, but also because of the»drag along» effect that it may have on other companies”.  In fact, Mr. Rubert trusts that there will be more additions as a result of the next commercial international action programmed by the fair in Italy, due to take place in Bologna in September.
The Spanish companies belonging to the frit and glaze industry, recognized as world-wide leaders, have already confirmed their confidence in CEVISAMA.  And regading the bathroom sector, another of the pillars upon which to base CEVISAMA’s future growth, is one of the targets of the fair’s commercial efforts, specially in the domestic market.  Those efforts are starting to produce results, although figures are still modest. In this connection, CEVISAMA has planned a great presentation for Catalonia, due to take place on 23 July 2015 in the headquarters of the AMEC ASCON Business Association
New agreementsto attract visitors and exhibitors, placing Central Europe as a priority
Finally, CEVISAMA is developping its own national and international promotion plans for capturing high quality professional visitors. Acommitment giving priority this year to Central Europe, and a decission that has been unanimously adopted by the companies of the sector during the different meetings held with the organization of the fair in May and June.
As Mrs. Alvarez puts it: “we are going to work in two strands, through individual invitations to VIP clients and also invitations sent to groups, mainly European associations of distributors of both ceramic and bathroom products”.
With this objective, CEVISAMA  has concluded a collaboration agreement with VDF-Bundesverband des Deutschen Fliesenfachhandels (the Germantiles importer/distributor association), thanks to the mediation of ICEX.  Among other actions, we are considering the possibility of organizing a great International Work Meeting between large German distributors and Spanish exhibitors in the framework of CEVISAMA.
Similarly, CEVISAMA is about to conclude another agreement with the European Federation of UFEMAT (European Association of manufacturing and distribution companies of materials for the construction industry) in order to reach all members of the European Association of construction materials and ensure the presence in CEVISAMA of the major bathroom and ceramic materials distributors.
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