Exhibition of Architecture and Interior Design in Ceramics held in the fairgrounds of Cevisama coining with this contest. Its objective is to publicize the new uses and functionalities of ceramic material; High-tech products and exceptional design suitable for architecture, interior design, urban planning and domestic environments.

The Trans/Hitos 2020 Exhibition: “Identity” delves into ceramics as a globally used material from its very beginning

The sign of identity as bonding nexus of a people, of a society, and the need to study the origin and evolution of ceramic material and to observe how it has been a material used worldwide for centuries, constantly adapting to the times and needs of the community, underlie this year’s motto for the Trans/Hitos 2020 Exhibition: Identity. And this is similarly embodied by the accompanying visual graphics, as the show last year featured its 15th anniversary, already converted into a benchmark exhibition thanks to the backing of CEVISAMA, with the support of the Spanish Ceramic Tile Manufacturers’ Association (ASCER) and the conception, design and execution of the Instituto de Tecnología Cerámica (ITC).

The way in which ceramic material is able to construct spaces full of meaning, affording a series of proposals and thoroughly innovative construction solutions, far removed from ceramics well-known hygienic uses, never fails to surprise and amaze professionals from the world of architecture, interior design, construction, design projects, and so many others, in addition to the thousands of visitors that flock to this international trade fair every year at CEVISAMA, and lead them to enquire, investigate, and seek to create their own design projects, using ceramics as essential vehicle for social living environments, relationships and even emotion, perhaps even more so in this year’s event in which these ceramic “milestones” (hitos), which are put forward every year, achieve a consolidation earned over the years and the show’s essentially transgressor identity.



Javier Mira, Jorge Corrales, Laura Vilalta (ITC)

Space design
Belén Ilarri

Grupo On Market, Sergio Cabedo, Manuel Hidalgo

POP is this year’s winning space in the competition promoted by CEVISAMA with the collaboration of ASCER and ITC, precisely because of its ability to provide Trans/Hitos with a vision of the possibilities afforded by ceramics among architecture and interior design professionals. The work of architect Belén Ilarri, who earned her degree in 2015 from the School of Architecture at the Universitat Politècnica de València (UPV), constructs a space that enables creation of an environmental effect based on the use of a simple earthenware tile. This tile, always hermetically installed and closed, could open and let everything that might happen to us pass through it, the space being perceived in a wholly different way. Air, sand, water, light… POP creates an emptiness in a 4x4x4m cube, an inner space of walls, floor, and ceiling, open on the fronts to perceive the effect. The inner domain materialises with a very basic, classic and therefore contemporary, 15×15 cm, apple-coloured earthenware tile. In a parallel direction, the earthenware tiles are arranged with open joints enabling artificial pink light to cross through the joints. Thus, in an almost infinite and regular way, a series of perfect squares of light develop, whose existence is enabled by the tile arrangement.

SPACE 02:Prototipo Cerámico Torre Hypar

Coordinación de la exposición
Javier Mira (ITC)

Director and Structural Design:
Professor Martin Bechthold

Project Manager:
Zach Seibold

Project Team:
Saurabh Mhatre, Natalia Bechthold

Structural Peer Review: 
Windmill Engineering

Grupo on Market, Sergio Cabedo, Manuel Hidalgo

Material testing: 
Simpson Gumpertz & Heger Inc.

Developed by researchers from the Material Processes and Systems (MaP+S) Group at the Harvard Graduate School of Design, Ceramic Prototype: Hypar Tower explores the structural capabilities of slender ceramic extrusions – a product commonly utilized for exterior claddings, rain screens or sun-shading elements.
Structural applications are emerging as new applications for ceramic elements, challenging age-old perceptions of ceramic as non-structural surface finish. Post-tensioning these elements further increases their structural capabilities, creating new design opportunities, including the possibility to produce self-supporting structures such as arches, cantilevers, or long spans.
The design is comprised of 24 unique ceramic struts, which are arranged to define two pairs of stacked hyperbolic paraboloids, or hypars, reaching 6 m in height. The 24 struts are fabricated from 104 hollow ceramic extrusions measuring up to 0.9m in length with a cross-section measuring 250 mm x 60 mm. These extrusions are standard industrially produced elements. Each strut is post-tensioned to control bending stresses and improve moment resistance. The struts are held in position with three laser cut metal plates.
The project team developed a computational approach to generate the geometry of the structure, discretize the form into individual components, and accommodate for assembly tolerances.  This digital workflow enabled the project team to quickly adjust assembly tolerances and component dimensions during the design and prototyping phase.

SPACE 03: Meeting Point

Space design
Jorge Corrales, Laura Vilalta, Javier Mira. (ITC)

Structural Peer Review: 
Windmill Engineering

Grupo On Market, Sergio Cabedo, Manuel Hidalgo

For this new Trans-Hitos event, the Instituto de Tecnología Cerámica (ITC) puts forward a meeting point, by way of outdoor pergola, in which ceramics display their multiple facets in an urban context.
The space is made up of ceramic modules suspended from a metal structure. The modules, made of ceramic slabs, provide shelter from the sun while concurrently contributing sustainable ambient lighting by means of standalone modules that collect solar energy through photovoltaic plates.
At the bottom, the ceramics also draw attention thanks to their particular edge arrangement that has enabled the permeable flooring configuration made up of remaindered tiles, developed in the frame of the LIFECERSUDS project ( This very concept has been transferred from flooring to furniture through modules whose arrangement configures an area for sojourn and meeting at the Trans/Hitos show, inviting visitors to participate in it.

SPACE 4: 18th  CERAMICS AWARDS + Ceramic Tile Studies Department EXPO 2020 + TRANS-HITOS 15 YEARS

Space design
Javier Mira, Jorge Corrales, Laura Vilalta (ITC)

Wall decals

Graphic design

IWWW Material audiovisual

Grupo On Market

Audiovisual content:
ASCER, Marta Lázaro, Ana Benavente (ITC)

18th Ceramics in Architecture and Interior Design Awards organized by ASCER
This space presents the winners of this year’s ASCER Ceramics Awards in its different categories: Architecture, Interior Design and Degree Project (DP). On this occasion, the following prizes were awarded:
1st PRIZE:
“Santa Creu i Sant Pau Hospital Research Centre, Barcelona” by PICHarchitects_Pich-Aguilera y 2BMFG Arquitectes. The jury valued the innovative use of ceramics and the context in which the material was used, which blends into the surroundings. A façade with a permeable ceramic skin is involved, which allows communication of the inside with the outside on a visual level, while at the same time providing it with a chameleonic identity with the outside.
“Tívoli Building. Building refurbishment 22 dwellings, commercial premises and parking facilities”, by Martín Lejárraga Oficina de Arquitectura. In this case, the jury appreciated the design project strategy to solve a building refurbishment by contrast, in which the ceramic item becomes a key element in reinforcing the play between existing and new construction. The colour and its geometry unify and highlight the assembled intervention, both on the inside and on the outside.
“Courtyard of the brave and new parents’ room”, by Elisa Valero. Ingenuity and economy of means and the unexpected use of a commonly used piece through play and the dematerialisation of a small octagonal volume have led the jury to award a special mention to this design project, which includes references to the location, in regard both to material embodiment and to shape.
1st PRIZE: “Waiting room at bus station bays” by José María Sánchez García. The jury noted the elegance in solving this project by the design of a ceramic piece whose detail, geometry, construction and space constitute a unit, envisaged both from the smallest scale and from the user’s experience.
“Camper Paseo de Gràcia” by KKAA (Kengo Kuma / Javier Villar Ruiz) The jury appreciated the versatility of a ceramic piece that plays a pre-eminent part in a commercial domain in its twofold role, showcasing the product on display and acting as unquestionable decorative element.
“Vallirana 47”, by Vora Arquitectura. The project acts by palimpsest logic, adding a further layer to a property from the 1920s, playing with the material embodiment and colour of different ceramic floorings. The play of geometries and contrast with the new layout become silent protagonists in this delicate intervention, which received the jury’s special mention.
Degree Project (DP) CATEGORY
1st PRIZE: “Memento Mori. The presence of absence” by Óscar Cruz García of the Madrid School of Architecture (ETSAM). The jury highlighted the maturity and sensitivity of such a well-draughted and deeply felt design project. The meticulous detail becomes the main thread in a sequence of spaces in which nature, material embodiment, and atmosphere become one.
“Dance School”, by Alexey Agarkov, of the Moscow Architecture School (MARCH School). The jury appreciated the ability to generate atmospheres and spaces of great simplicity and beauty. The use of ceramics backs up both the space’s architectural form and its light and material quality.
“Barcelona fabricates”, by Felipe Sancho Cervera of the ETSAB (Barcelona). The jury noted the ability to create, from a simple ceramic piece, intermediate spaces of great complexity and spatial value. The use of small modifications in the geometry of the piece, as well as in its position, orientation, and colour, contributes environmental quality to the external, intermediate, and internal domains.
For full information on the Ceramic Awards:
Ceramic Tile Studies Department EXPO 2020. Ceramics and Architecture. Network of ASCER Ceramic Tile Studies Departments
This new event provides a fresh view of the integration of the most innovative technologies in ceramics for architecture, while simultaneously highlighting the intense activity of the Spanish ceramic industry in developing materials committed to their environment, able to afford far-reaching construction solutions. The show is coordinated by Víctor Echarri,  Coordinator of the Ceramic Tile Studies Department at Alicante, and
Carlos Rizo,  researcher in that department.

Enlaces de interés:



Tile of Spain:


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“Declaro ser titular de los derechos de propiedad intelectual y asumo que la mera presentación a la convocatoria supone la cesión a Cevisama de los derechos de reproducción, distribución y comunicación pública para la difusión correspondiente en publicaciones, exposiciones y medios de comunicación de dichos materiales sin limitación territorial alguna”.




El lema “Ágora” es el elegido para denominar genéricamente a la Muestra Trans-hitos de Cerámica para la Arquitectura que promueve Cevisama y que se exhibirá durante el certamen a lo largo de unos 600 metros cuadrados en el distribuidor central del recinto de Feria Valencia. Trans-hitos 2019 “Ágora”, un vocablo griego que evoca la reunión, siendo el mismo por el que se designaba a la plaza de las ciudades-estado griegas, donde se congregaba la ciudadanía, es posible gracias al impulso de Cevisama y la colaboración de la Asociación Española de Fabricantes de Azulejos y Pavimentos Cerámicos (ASCER), mientras que su diseño, ejecución y coordinación corre a cargo del Área de Hábitat del Instituto de Tecnología Cerámica (ITC).

En 2019 Trans-hitos cumple 15 ediciones y una vez más ofrece una serie de proyectos y espacios reveladores y transgresores, pero siempre con un denominador común: mostrar una cerámica que comunica por sí misma una serie de prestaciones y soluciones constructivas, además de ofrecer grandes posibilidades a proyectistas y profesionales de disciplinas como el diseño, la arquitectura, el urbanismo, los grandes y los pequeños espacios, los muy masificados, o los más íntimos en la esfera doméstica.

Trans/hitos 2019 “Ágora” es posible gracias al impulso de la organización del certamen CEVISAMA y la colaboración de la Asociación Española de Fabricantes de Azulejos y Pavimentos Cerámicos (ASCER), mientras que su diseño, ejecución y coordinación corre a cargo del Área de Hábitat del Instituto de Tecnología Cerámica (ITC).

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Bajo el lema “Ciclos”, Trans/Hitos hace referencia a un nuevo modo de entender la arquitectura al vislumbrar un ciclo diferente en el que parece ser que lo aprendido estos últimos años tendrá un gran peso a la hora de impulsar una arquitectura que piensa en las personas, que intenta resolver sus problemas. Esto explica el auge de procesos de participación ciudadana, que buscan priorizar las necesidades de los usuarios, o los cada vez más frecuentes proyectos de arquitectura social, que responden normalmente a una necesidad inmediata, provocada por algún tipo de crisis, o bien a
asuntos políticos o ambientales. Todo esto se enmarca en un contexto de sostenibilidad, en el que la regeneración y reutilización jugarán en esta nueva etapa un papel importante. Este proyecto es una realidad gracias al impulso de la organización del certamen Cevisama y la colaboración de la Asociación Española de Fabricantes de Azulejos y Pavimentos Cerámicos (ASCER), mientras que su diseño, ejecución y coordinación corre a cargo del Área de Hábitat del Instituto de Tecnología Cerámica (ITC).

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Para más información, rellena el formulario con tus datos personales y nos pondremos en contacto contigo en la mayor brevedad posible.


Fechas Cevisama 2020
03 – 07 Febrero 2020

3, 4, 5 y 6 de Febrero
De 9 a 19 horas
7 de Febrero
De 9 a 17 horas

Feria Valencia Nivel 2
Pabellones 1, 2, 3, 4, 6, 7 y 8
Feria Valencia Nivel 3
Pabellones 1, 2, 3 y 4

Contacto Expositor
(+34) 96 386 1230

Contacto Visitante
(+34) 996 386 14 92

Contacto Prensa
(+34) 96 386 11 88