Tile and bathroom event given extensive exposure at interiors fair: promotional stand offering hotel accommodation for specifiers and interior designers, sponsorship of Hotel Hábitat and Ágora nude, ceramic tiles a feature of Héctor Ruiz-Veláquez’s Hotel Hábitat Installation and, coupled with interior design, the subject of a talk at Feria Hábitat València’s dedicated hotel industry workshops.
Valencia, 2nd October 2024.- Cevisama is forging ahead with promoting its upcoming edition, which takes place from 24th to 28th next February at Feria Valencia. Following a sales trip to Italy last week, Cevisama has turned its full attention this week on the major trade fairs taking place together at the Feria Valencia centre: Feria Hábitat València, Textilhogar Home Textiles Premium and Espacio Cocina SICI.
The aim is to recruit trade visitors whose profile is of growing interest to Cevisama, in other words interior designers and contract sector specifiers (comprehensive fitting out of public facilities such as hotels, restaurants, hospitals and offices). The above events are attracting huge numbers from these sectors now and Cevisama has invested a considerable effort to promote and create awareness of itself. Specifiers’ first impressions indicate that this effort is achieving excellent results.
Cevisama’s stand is in fact the first the thousands of visitors who come into the fair from the Foro Centro every day see. Complementing ASCER’s recent ‘The secret ingredient’ initiative, Cevisama has used this centrally located stand to stage a display of ceramic tiles and bathroom equipment provided by exhibitors, along with furniture made from ceramic. Together with a promotional banner, the package is designed to highlight the value of ‘made in Europe’.
Cevisama has been welcoming a great many industry professionals to the stand as well as specifiers and interior designers, to whom the fair is offering one night’s hotel accommodation so that they can attend the event’s next edition. The initiative is aimed at professionals who do not live in the Comunitat Valenciana and is being extremely well received.
Sponsoring ‘Hotel Hábitat’ and ‘Ágora nude’
On another front, Cevisama is very actively involved in the various forums focused on interior design, the contract sector, design and innovation. Cevisama is for example one of the sponsors of Ágora nude, Hábitat‘s lecture series reviewing the latest trends in design. It has also played a significant part in the ‘Hotel Hábitat’ installation, the 800-square-metre hotel designed by prestigious architect Héctor Ruiz-Velázquez specially for Hábitat.
The installation is becoming the fair’s major attraction and Cevisama has used it to promote the use of ceramic in the different types of space found in hotels. Cevisama also hosted a workshop today in the ‘Hotel Hábitat’ lecture zone centred on the use of ceramic in the world of interior design. The discussion group included
Inma Traver of Vives Cerámica, Sergio Navarro of Casas InHaus, Isabel Castillo of Gayaforés and Juan José Castaño, of Keraben, with Rubén Pons, of Cima Consulting moderating the session.
