Digital creatives to attend Cevisama, Feria Valencia’s ceramic and bathrooms event, from 4 to 28 February and share news about new products and everything going on at the fair with their more than a million and a half followers on social media.
Pioneering initiative by Cevisama takes fair’s content to digital level and puts promotion of new products on trending digital platforms within exhibitors’ reach.
Valencia, 16th December 2024.- More new developments for Cevisama 2025. The foremost fair for the ceramic and bathroom industries is set to partner with some exceptional ambassadors. Seven of the top influencers in the world of construction, refurbishment and interior design will be attending the fair at Feria Valencia from 24th to 28th next February to give first-hand accounts, on their social media platforms, of everything that will be going on.
The initiative is a first for Cevisama but has been tried and tested, successfully, with other related trade fairs such as the latest editions of Hábitat, Espacio Cocina SICI and Textilhogar, which also took place at Feria Valencia. This time, with specialist agency Doublecheck Projects handling the venture, Cevisama is launching an initiative that is innovative and disruptive in terms of trade fair marketing and communications in that it will be using digital impact and the expert insights of these opinion leaders to create visibility for everything there is to see or that happens over the five days the fair runs for: new products, trends, exhibits, talks, international designers and curiosities will all be within arms reach of this group of influencers who between them boast more than one and a half million followers on their various platforms, from Instagram and YouTube to TikTok.
These digital content creators will use their fresh, creative and expert insights into trends in interior design, construction and renovation, to not just promote Cevisama and encourage industry professionals to visit, but also to help position the exhibitors and the new products they are showing at the fair. The initiative will give exhibitors the option to request that these influencers visit their stands and, with the helping hand of Doublecheck, they will gain coverage on the influencers’ their social media.
The move means that Cevisama is aiming to drive an exponential increase in its involvement and influence in the digital environment and on social media, as well as to make a qualitative leap in terms of adapting its promotional strategies to the new digital scenarios. The aim is also, of course, to benefit the Spanish and international exhibitors taking part in the fair.
Who are these creators of digital content? The new digital ambassadors for Cevisama 2025 are:
Cristina Ceamanos (@decorartucasa.com_)
Having spent 5 years now creating content relating to refurbishment and decorating, Cristina is passionate about digital marketing, which has turned her love for refurbishment into a career. Through her social media channels, she provides inspiration for turning houses into homes with her practical advice about building work and renovation.
David Sevilleja (@todosobrereformas)
At just 22 years old, David has managed to position himself as a point of reference for everyone interested in building and refurbishment. Having trained in construction engineering and ADE, and with his fresh, young approach, he will bring innovation right to the heart of Cevisama 2025., inspiring new generations to enter the industry.
Mamen Martín (@la_reforma_de_mi_vida)
After transforming her own house on a modest budget, Mamen has become a beacon for those looking to renovate spaces creatively and invest some effort into doing so. Focusing on accessibility, she shares practical ideas for refurbishing with limited means, a perfect message for anyone wanting to take their firsts steps in DIY and decorating.
Miguel Gómez (@formas_cocinas)
As CEO of Formas Cocinas, Miguel has more than 20 years of experience in designing and building kitchens and bathrooms. His profile is synonymous with quality and detail and his focus is on innovation in interior design. His presence at Cevisama 2025 promises to bring new ideas and solutions for designing functional, modern spaces.
Nacho Herrero (@reformagenz)
Just 27 years of age, Nacho has understood how to connect with Gen Z, showing that renovating and designing interiors is also for the younger generations. His approach is dynamic, with a touch of DIY and that, together with his ability to transform homes that are essentially derelict into dream designs have made him a point of reference for anyone looking to launch into the world of renovation.
Pilar Cinca (@puntoyseguidoestudio)
After more than 13 years’ experience in engineering, Pilar changed the course of her career to specialise in decorating and property marketing. As a stylist and decorator, she focuses on creating unique, functional spaces brimming with character. Pilar will be bringing her knowledge to Cevisama 2025 to transform homes and businesses into place with their own unique style.
Salvador Torremocha (@reformaymas)
Having trained initially as a plumber and electrician, Salvador has found his true passion in total renovation, teaching his audience about building and home improvement techniques. The projects he has undertaken to renovate and optimise spaces have made Salvador an icon of the DIY community and a valuable ambassador for CEVISAMA 2025.
What is Cevisama? Cevisama is the foremost international trade fair for the ceramic wall and floor tile, bathroom equipment, natural stone, machinery, glazes, frits, tints and colours for ceramic tiles industries and one of Spain’s major trade events. The last edition of the fair brought together more than 70,000 visitors, 28% of whom came from 156 different countries, representing major buying groups, distributors, retailers, wholesalers, specifiers (architects, interior designers, decorators and designers
