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Everything set for Cevisama to usher in its biggest ever celebration: 40 years working for the sector

Cevisama kicks off next Monday at Feria Valencia with more than 500 exhibiting brands. Over five days, thousands of trade visitors from Spain and abroad will be seeking out the latest trends in design, sustainability and innovation at a very special event, celebrating four decades working for the sector.

The President of the Valencian Regional Government, Carlos Mazón, is to open the 40th Cevisama fair on Monday 26th [JC1] at 11 am.

Valencia, 24 February 2023. Cevisama 2024 is all set to open its doors from 26 February to 1 March. The leading trade fair for the ceramics, bathroom equipment and natural stone industry will be kicking off its 40th anniversary event with lots of changes and new features: the latest trends, innovation, sustainability and a big celebration are at the core of this year’s fair which is expected to be attended by thousands of professionals from all over the world.

“Cevisama 2024 is sure to wow everyone,” said Carmen Álvarez, the event’s director. “We’ve revamped the venue with a layout designed to enhance the visitor experience and created new routes and a nerve centre which will be Cevisama’s hub: the Plaza Activa.” She added that this new arrangement will deliver a more seamless, rewarding experience, making it easier to find about the latest trends and products in the sector.

From Monday 26 February to Friday 1 March, Feria Valencia will once again be hosting the flagship event in the ceramics sector which is to be opened by the President of the Valencian Regional Government, Carlos Mazón, accompanied by other officials.

Major brands at Cevisama 2024

Over 500 firms from the ceramic tile, bathroom equipment, technology, sustainable material and natural stone sectors along with around 100 expert speakers in architecture, design and sustainable and industrialised construction will be on hand for visitors at a very special event which is to be attended by major brands.

Peronda, Roca, Natucer, Baldocer, Keraben Grupo, Grupo STN, Aparici, Apavisa, Decocer, Vives, Arcana, Poalgi, Ramón Soler, Raimondi, Arttros, Fila, Irsap and Cevica are just some of the hundreds of firms exhibiting at Cevisama 2024.

“As a world-renowned event, Cevisama provides us with a platform to build and strengthen relationships with customers, suppliers and other key stakeholders in the ceramics industry,” says Verónica Obrero, sales director and export manager at Decocer. This view is shared by many businesses in the sector such as Visobath, New Tiles, Cerámica Mayor and Ape Grupo. “Cevisama has always been the number one showcase for our industry,” pointed out Isabel Cortés, marketing and design manager at Exagres. “It’s the ideal opportunity to promote our products to a diverse, knowledgeable audience, enabling us to forge close organic relationships with them and positioning our brands in a premium place.”

Major foreign buyer campaign

Cevisama’s buyer campaign for its 40th anniversary has already outstripped the one run in 2023. Over 850 foreign businesses and more than 430 carefully selected domestic buyers have been invited by the event, based on the recommendations of the exhibiting brands who have nominated their best customers. They will be joined by the thousands of visitors who come to Cevisama every year in search of the latest trends, design, sustainability and innovation. All the sector’s main buyers will be gathered together over five days at the industry’s preeminent trade fair which showcases the finest Made in Spain products.

Guests include US firms Merola Tile Distribution, Coastal Tile, Emser Tile, Nemo Tile, Cancos Tile, Arley Wholesaler Inc. and Julian Tile along with the main French distributors Point P. Saint Gobain, Groupe Ayor and Union Materiaux. Cevisama will also be attended by German companies in the BDB (Bundesverband Deutscher Baustoff-fachhandel), a wholesalers association, as well as the Belgian Federation of Producers of Construction Materials, Adimat CVBA and its associates Bouwpunt Deketelaere Nv, Tegels Depaepe, A.C.V.K. Nv, Destock Carrelages and Intercarro to name but a few. The United Kingdom will be represented by the Construction Products Association and other British firms such as Tile Giant, Fired Earth Ltd, Porcelain Superstore, NMBS, Tile Mountain, Btc Distribution Ltd., Al-murad Tiles and The Tile Company along with the Canadian firms Olympia Tile, TILELINK, Acacia Tile Inc., M2 TILE, Ceragres and Quality Tile Import Ltd. There is also a special mission conducted in partnership with Asebec for producers from Kazakhstan and Uzbekistan.

This is a major team effort between the event organisers and exhibitors which will ensure Cevisama is a driving force for international buyers. “IVACE Internacional and Feria Valencia have rolled out an ambitious buyer campaign,” pointed out Carmen Álvarez. “We’ve selected over 3,500 domestic and international firms in an initiative which significantly enhances the fair’s footprint at home and abroad with investment once again coming to close to €1 million.”

Plaza Activa, the sector’s cultural meeting point

One of the big new features this year is the Plaza Activa as the hub of the fair’s biggest activities and events. It is the venue for the Alfa de Oro Awards, the Interior Designers’ Forum and the 40th Anniversary Gala and is also set to host the celebrated Architecture Forum. This is one of the most eagerly awaited events each year and brings together architects, interior designers, decorators and other opinion leaders.  This year the line-up has been extended and five leading architects will be taking part: Fuensanta Nieto, Max Arrocet, Matthias Sauerbruch, Néstor Montenegro and José María Sánchez.

Future, trends, design, sustainability and innovation; Cevisama has put together the best programme in its history which will cover all these ideas that define what the event is and what it has been for 40 years.

“There are also another three new features this year,” revealed Álvarez. “Firstly, Proalso is running an educational area where world-class professionals will be giving live demonstrations on how to apply a range of products. Secondly, we are crafting an immersive experience inside a shop to better assess and understand new needs based on today’s consumer habits.” She added that the third new feature is the ceramics exhibition which looks back over the last 40 years of ceramics.

 [JC1]El español pone 27 por si lo queréis modificar

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