The leading international trade fair in the ceramics industry has bettered the visitor registration figures posted at its previous event. This highlights the buzz generated by Cevisama’s 40th anniversary celebrations.
The buyers’ campaign is proving to be a huge success with a total of 800 confirmed guests, mainly from Europe, North America and the Middle East.
From 26 February to 1 March, Feria Valencia is set to host a fair that is jam-packed with activities and new features, making Cevisama one of 2024’s truly unforgettable events.
Valencia, 1 February 2024. – Cevisama the leading international trade fair in the ceramics industry, is putting the final touches to its 40th anniversary. The exhibition, which is crammed with content and activities, is generating major expectations in the sector.
This is mirrored in the data for visitor registrations on its website. These numbers are extremely encouraging when compared with those posted in 2023. Indeed, with four weeks to go until the event, the figure is up 23% on last year.
As for the buyers’ campaign, 800 overseas guests have already been confirmed. These visitors come mainly from countries such as France, the USA, Germany, Poland, the UK, the UAE, Portugal, Morocco, Mexico, Colombia, Egypt, Romania, Austria, Canada and Israel.
A breakdown of foreign visitors shows that 41% of guests are from the European Union; 16% from the Middle East; 13% from South America; 12% from North America; 5% from North Africa; 5% from the rest of Africa; 4% from Asia; 3% from Eastern Europe and 2% from Oceania.
The buyers’ campaign has received the backing of IVACE Internacional in conjunction with exhibitors who suggest guest profiles, customers and their target countries of origin. This year, Cevisama has increased investment compared to last year, reaching the €1 million mark. Guests at the fair include foreign and domestic distribution companies, large purchasing groups and retail chains along with leading architecture and interior design studios which conduct projects around the globe.
